Welcome to our section dedicated to the captivating world of advertising posters, where the history of advertising is revealed through a multitude of styles and eras. This category offers a journey through time, exploring how advertising posters have evolved from their appearance in modern times to the present day, reflecting the cultural, technological and artistic changes of each period.
Poster advertising began as a simple means of advertising products, shows or events. They soon evolved into an art form in their own right, with artists such as Jules Chéret and Henri de Toulouse-Lautrec revolutionizing this form of communication in the busy streets of Paris at the end of the 19th century. Their works, characterized by vibrant colors and bold illustrations, gave rise to the golden age of advertising posters.
Over time, styles and techniques have evolved from the detailed etchings and lithographs of the early days to modern silkscreen and digital printing techniques. Each change in technique brought with it a new style and a new way of capturing the public's attention. In the 1920s and 1930s, for example, Art Deco and Modernism introduced geometric shapes and clean compositions that reflected the innovations and optimism of the times.
The post-World War II era saw the emergence of Pop Art and Psychedelia, movements that used posters as tools to express political and cultural ideas, profoundly marking the collective imagination. Artists such as Andy Warhol and Roy Lichtenstein transformed ordinary images and consumer products into pop icons, radically changing the way the public perceived advertising posters.
More recently, the advent of the digital age has transformed the creation of advertising posters. Digital tools have enabled more complex designs and personalization on a scale never seen before, promoting more direct interaction with the consumer through personalized, targeted posters.
Our collection explores not only the evolution of technique and style, but also highlights how posters have reflected and influenced social, political and economic trends over the decades. It includes pieces from the Art Nouveau, Art Deco, Modernist, Pop Art and many other periods, offering a comprehensive panorama that is sure to enrich the understanding and appreciation of art and advertising enthusiasts.
As you browse this category, you'll discover posters ranging from classic ads for soft drinks, automobiles and films, to social awareness campaigns, each with its own history and cultural impact. Whether you're a collector, an art historian, a marketer, or simply a design enthusiast, you'll find here a space to explore, learn and be inspired.
We hope that this immersion in the world of advertising posters will enrich your appreciation of this fascinating art form, and invite you to return regularly to discover new acquisitions and thematic exhibitions. Join us on a visual and historical journey to discover the posters that have left their mark on streets and minds around the world.
